Our journey began with a desire to make authentic toys celebrating nature and simplicity.

Inspired by the purity of Nordic design, we bring a artisanal toys into modern homes. Natural, timeless and enduring creations crafted with the same care of a design piece.

The Little House and Gentle Rocking Horse are made with integrity, trust, and the confidence that they are the very best we can create.

For children to play with meaningful toys and for parents to know exactly who stands behind every piece.

We believe there is a space in the world for toys that are more than toys.

Brother and sister, founders of the JOPA toys project, standing in their home with beautiful Scandinavian design with their creations.
Unfinished wooden rocking chair on a light-colored wooden floor near a potted plant in a white room.

Our Philosophy

We believe in the magic of childhood

Inspired by Tradition, Designed for Today

Each piece is handcrafted using artisanal techniques connecting cultural traditions to modern design ensuring that every product carries authenticity, soul, and longevity.

Rooted in Nature

We believe nature is the purest source of creativity. Simplicity sparks resourceful, imaginative play. Our toys are an invitation for children to fill with their own stories and creativity.

Slow Made, Iconic, Enduring

We are set to prove that slow-made and high-quality toys have a place in today’s saturated industry. With our small collection we want to focus our attention to the details.

A child with curly hair, wearing pajamas, stands on a wooden rocking horse in a kitchen, observing an adult preparing food at the counter.
A young girl smiling while sitting at a table, viewed from below through a gap between furniture.
A young child with dark hair and a pink shirt sits on a wooden stool, holding onto it with both hands. Another child in a pink sweater is partially visible in the foreground. The scene appears to take place indoors, in a room with a cabinet and artwork on the wall.
A young child with curly hair kneeling and playing with a wooden dollhouse in a bright room. There is a large potted plant on the left and a glass door on the right. The floor is light-colored wood.